Product Strategy
Master the Art of Strategic Product Thinking.
Growth
Focus
Impact
About the Workshop
Product Strategy Explained demystifies the complex process of defining a solid product strategy. This intensive workshop takes you through the essential components: from the company vision and business goals, to identifying the right problem, understanding your users, prioritising and crafting the solution, and navigating the inherent challenges that make strategy so difficult.
You’ll learn how to seamlessly incorporate competitive analysis and market trends into your strategic framework, ensuring your product decisions are both data-driven and market-aware.
The workshop includes an in-depth case study analyzing a well-known product from its inception to its current format, followed by hands-on strategic thinking exercises that reinforce your learning.
This isn’t just theory – it’s practical, actionable knowledge, including using GenAI tools in the process, so that you can immediately apply it to your current projects and career.
Who Is It For?
This workshop is designed for software product professionals ready to level up their strategic thinking capabilities.
If you are an Entrepreneur, Product Manager, Product Owner, Product Analyst, or UX researcher looking to learn and practice strategic thinking, and/or to crystallize your product strategy, this workshop is for you.
Main Benefits
Strategic thinking Mastery
Learn a proven methodology for defining product strategy that covers problem identification, user understanding, and solution development.
Competitive Intelligence Skills
Master the art of incorporating competitive analysis and market trends into your strategic decision-making process.
Real-World Application
Gain insights from analyzing successful products and apply strategic thinking exercises to your own challenges.
Use GenAI tools for Strategic Thinking
Ignite creativity, challenge norms, and unlock groundbreaking ideas.
Career Advancement
Acquire the strategic thinking skills that distinguish senior product professionals and accelerate your career growth.
Network & collaborate
Connect with fellow product professionals and build relationships that extend beyond the workshop.
What You'll Take Away
Product Strategy Definition Framework
A structured template for defining product strategy
Product Strategy Toolkit
A set of tools and templates for each step of the strategy definition process
Competitive Analysis Framework
Ready-to-use template for market analysis
Product Strategy Definition Framework
Product Strategy Toolkit
Competitive Analysis Framework
Agenda
Opening & Fundamentals
(60 minutes)
Introduction to product strategy fundamentals From vision to business strategy to product strategy The four pillars of strategy and the common pitfalls that make strategy challenging.
Problem & User Definition
(45 minutes)
Deep dive into identifying the right problems to solve and understanding your target users through proven methodologies.
Solution Development
(30 minutes)
Learn how to craft solutions that align with your problem definition and user needs while maintaining strategic focus.
Competitive Analysis & Market Trends
(60 minutes)
Master techniques for analyzing competitors and incorporating market trends into your strategic framework.
Case Study Analysis
(60 minutes)
In-depth strategic analysis of a well-known product from inception to current state, examining key strategic decisions and their outcomes.
Strategic Thinking Exercise
(90 minutes)
Key takeaways, implementation planning, and resources for continued learning.
Wrap-up & Next Steps
(30 minutes)
Key takeaways, implementation planning, and resources for continued learning.
About us
ProductX – where innovation and exceptional product management converge.
Welcome to ProductX, a company focused on developing innovative solutions for complex systems, B2B environments, and product management. Driven by a passion for impactful products, we transform ideas into exceptional user experiences. Our expert team blends UX/UI design, development, and product strategy to create seamless, valuable products. At ProductX, we prioritize collaboration and long-term partnerships, working closely with clients to understand their vision and goals.
About Hadas Sheinfeld
Hadas is a senior product executive with two decades of experience leading product teams and scaling software products.
Hadas’s background includes:
- Leadership roles at companies such as Clicktale, Datagen, and Google
- Experience working in startups as well as international tech companies
- Expertise in analytics, infrastructure, and AI-based products
- Founder of a 4,000+ member product management community on Facebook
- Board member at ProductX, Israel’s leading product management conference
Our Customers
Over 70% of all our customers are repeat customers, executing their second and third projects with us. Product X has over 1500 customers from a wide variety of content worlds.
