Product Strategy Hackathon + Masterclass
A Different Kind of Product Event.
Hosted by Mixpanel × ProductX.
• Masterclass: Product Strategy in the AI Era
• Apply the Thinking - Immediately
• Expert Product Strategy Analysis
May 19
9:00 - 17:30 (Invite Only)
About the Workshop
In the AI Era, Building Is Easier. Choosing What to Build Is Harder.
AI has accelerated execution. Teams can move faster than ever. However better tools don’t guarantee better decisions.
This one-day experience is designed to help you strengthen the skill that matters most now – strategic product thinking.
This is not a traditional workshop, and it’s not a typical hackathon.
It’s a hands-on environment to practice strategic product thinking through real decisions, real tradeoffs, and real outcomes.
When?
19.9.26* | 9:00 – 17:30
Where?
Mixpanel London Office (Invite Only).
* We reserve the right to cancel the course if the minimum number of participants is not met.
You will have the option to receive a full refund or to secure priority registration for the next available course date.
Who Is It For?
- Product Managers
- Founders
- Growth & Marketing Leaders
- Anyone involved in product decision-making
Especially relevant for Startup & SMB teams navigating fast-paced environments
What You’ll Experience
1. Masterclass: Product Strategy in the AI Era
We start with a focused session on how product strategy is evolving:
- What changes when execution is no longer the bottleneck
- Why traditional prioritization needs to be rethought
- A practical framework for better decisions:
You’ll leave with a clear, usable lens for evaluating product opportunities.
2. Apply the Thinking – Immediately
You’ll work in a small team on a real product challenge:
- Define the user and their context
- Identify the problem worth solving
- Make deliberate product tradeoffs
- Build a working prototype using AI-powered tools
The goal is not just to build, it’s to make thoughtful, well-grounded product decisions.
3. Expert Product Strategy Analysis
At the end of the day, selected teams will receive live feedback:
- What worked in the product thinking
- Where the strategy could be stronger
- How decisions connect to impact and outcomes
This turns the experience into practical learning you can take back to your day-to-day work.
Agenda
Materclass: Product strategy in the AI Era
9:30 - 10:00
Challenge reveal & team formation
10:00 - 10:30
Hackathon sessions + Lunch #1
10:30 - 15:00
Team presenations + expert analysis
15:00 - 16:30
Wrap-up
16:30
Meet Hadas Sheinfeld
Senior product executive with two decades of experience leading product teams and scaling software products
Hadas’s background includes:
- Leadership roles at companies such as Clicktale, Datagen, and Google
- Experience working in startups as well as international tech companies
- Expertise in analytics, infrastructure, and AI-based products
- Founder of a 4,000+ member product management community on Facebook
- Board member at ProductX, Israel’s leading product management conference
Frequently Asked Questions
Q: Do I need prior AI experience to benefit from this workshop?
A: Not at all. This workshop is designed for product managers and designers at any AI level. We’ll start with the fundamentals and quickly move to practical applications you can use immediately.
Q: What AI tools will we be using during the workshop?
A: You’ll get hands-on experience with the most effective AI tools for product and design work, among them ChatGPT, Claude, Lovable, Base44 and more.
Q: Will I need to bring my own laptop or materials?
A: Yes, please bring your laptop. We’ll provide access to all necessary AI tools and platforms during the workshop. You’ll also receive prompt templates and frameworks to take with you.
Q: How quickly can I implement what I learn in my current role?
A: Immediately. Every technique we teach is designed for real-world applications. Many participants start using these methods the very next day and see measurable improvements in their workflow within the first week.
Q: Is this workshop suitable for remote teams, or is it focused on in-person collaboration?
A: The techniques work perfectly for both remote and in-person teams. We’ll show you how to leverage AI tools regardless of your team setup, with specific strategies for remote collaboration and async workflows.